At Koi Ichi Ban our target is to guide the customer the best way possible, to tell them the truth about everything, to explain how to look at a fish, how to judge, how to appreciate and understand the prices according to the quality. We never force anybody to buy any fish.

We simply advise the customers by helping them to negotiate the prices with the breeders. We will always guide toward the quality, we will teach you the philosophy of the Japanese mentality and how to understand the breeders to get a better relationship. If you are humble and respectful of the breeders, you will enjoy better the koi business.

We like to work in friendship and open mind. We are always humble and respectful with the breeders, and they all respect us as well. During such a long career we have built very close relations with the breeders, we never had any problem, we can visit any farm all over Japan. Everybody knows KOI ICHI BAN. Everybody knows that our story is linked to the development of the koi business in Japan. Our philosophy is Humility, Respect, Kindness, tolerance, and friendship …